Nestlé
A flagship stand for Nestlé Professional at Chicago's NRA Show, conceived as a circular space that invites visitors to wander freely rather than enter through a single point, reinforcing the "Good food, Good life" brand message.
Concept
A flagship stand for Nestlé Professional at Chicago's NRA Show, conceived as a circular space that invites visitors to wander freely rather than enter through a single point, reinforcing the "Good food, Good life" brand message.
Architecture
A curved wood ring wraps the stand's perimeter, with hanging greenery cascading from the overhead structure to form a continuous green canopy over the tasting and lounge areas.
Materials
Curved light-wood paneling, natural hanging plants, warm lighting integrated into the ring's perimeter.
Interiors
Tasting areas with a continuous wood bench, standing conversation tables, and an ingredient-display zone that closes the visitor's path.
Outcome
A space that reads more like a covered garden than a conventional trade show stand, in step with the brand's sustainability commitments.
